Boston Beer CompanyRaise The Bar
The CHALLENGE
Boston Beer Company looked to Van Wagner to reinvent their annual company-wide meeting, virtually connecting their employees across the globe.
THE CHALLENGE
Boston Beer Company looked to Van Wagner to reinvent their annual company-wide meeting, virtually connecting their employees across the globe.
OUR SOLUTION
Van Wagner created a customized streaming platform where Boston Beer Company’s Leadership Team and Top Executives could connect live with their employees during a 3-day virtual event. Creating customized content with live shows from Boston Taproom, pre-recorded content highlighting each of the company’s brands, and allowing for live Q&A, roundtable discussions, company happy hours and live performances, this experience surpassed all expectations – creating an event with unmatched impact for their employees.
OUR SOLUTION
Van Wagner created a customized streaming platform where Boston Beer Company’s Leadership Team and Top Executives could connect live with their employees during a 3-day virtual event. Creating customized content with live shows from Boston Taproom, pre-recorded content highlighting each of the company’s brands, and allowing for live Q&A, roundtable discussions, company happy hours and live performances, this experience surpassed all expectations – creating an event with unmatched impact for their employees.
THE RESULTS
With over 1,500 employees tuned in, Van Wagner was able to successfully develop a virtual meeting in which senior leadership could speak directly to all employees through multiple live Q&A sessions, roundtable discussions and brand presentations, as well as provide unique social elements including happy hours and live entertainment acts over the three-day meeting.
Division Director of Boston Beer Company Jay O’Malley shares, “the experience was amazing, and it will be something we carry with us for a long time.”
With over 1,500 employees tuned in, Van Wagner was able to successfully develop a virtual meeting in which senior leadership could speak directly to all employees through multiple live Q&A sessions, roundtable discussions and brand presentations, as well as provide unique social elements including happy hours and live entertainment acts over the three-day meeting.
Division Director of Boston Beer Company Jay O’Malley shares, “the experience was amazing, and it will be something we carry with us for a long time.”
